Athenas Sport
2021
E-commerce platform built for a sporting goods store, featuring a product catalog, category navigation, and interfaces focused on the shopping experience.
About the project
Athenas Sport is the frontend of an e-commerce website for a sports goods store, developed as a university project. The project focused not only on building the interface, but also on understanding who the store was designed for through the creation of a persona.
The persona
The project was developed during the COVID-19 pandemic, when many people who regularly went to the gym had to continue their routines at home because of lockdowns.
Our persona was based on this context: someone between 20 and 30 years old who enjoyed going to the gym but now had to exercise at home. This helped define the audience, content, and overall direction of the website around the needs and habits of that specific user.
The website
The result was a sports goods e-commerce frontend designed around this persona. The interface and content were shaped to make sense for someone looking to maintain their exercise routine at home, while still reflecting the visual identity of a sports-focused store.
Implementation
The website was built from scratch using HTML, CSS, and JavaScript, with jQuery used for frontend interactions.